Wednesday, 1 March 2017

Prefrences ad Behaviours


Prefers and behaviours survey and analysis



How often do you go to the cinema a month?

Once (3)           twice (2)                        three times (1)                           more than four times



How many times do you visit the cinema in a year?

1-2                3-4 (2)               5-6 (2)              7-8 (2)               9+



Do you find yourself going to the cinema on a particular day?

Yes                   No (6)



What is your favourite genre of film?

Horror (4)             thriller (2)           comedy             romance            action             sci-fi drama               crime and investigation           other



How do you her about films?

Trailers (3)              posters             adverts on buses             internet advertising (2)        through magazines           friends/family (1)



When you go to the cinema do you buy refreshments?

Yes                No (2)            sometimes (4)



Are you persuaded to see films due to the actors in them?

Yes (1)           No (1)             sometimes (4)



Do you prefer watching Hollywood movies at the cinema, or films from elsewhere?

Hollywood movies (3)          films from elsewhere            both (3)



How many films have you seen at the cinema in 3D?

None (1)     1-2 (1)         3-4 (4)       5-6           7+



Are you more or less interested in films if they are 3D?

More             less (2)        depends (4)



What’s better?

Home cinema (1)           the cinema (5)



Did you see your favourite film in the cinema?

Yes (5)             no (1)



Have you ever bought a DVD of a film you have seen at the cinema?



Yes (6)              no



Do you watch movies online?

Yes (6)           no



How many people do you usually visit the cinema with friends?



1-2 (3)          3-4 (3)        5-6      7+







All these answers from the survey suggest that the cinema is very important especially to the youth as all the people that did the survey are teenagers aged between 15-17. It also shows that most people enjoy the cinema. When I asked why a lot of them said it was a change of atmosphere that they preferred in comparison to watching the films at home.

Not very many people are into watching 3D films and they don’t really mind whether the film is a Hollywood blockbuster. Everyone said they attended the cinema with friends and never go alone which could be a part of why the atmosphere of the cinema may be attractive to the views.

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